The Tidal Decision-Making Technique

by Dwayne Phillips

Sometimes decisions just sort of drift in and out with the tides.

The tide comes in; the tide goes out. Sometimes we find something that drifted in with the tide and remains on the beach. The next day, the next cycle or two of tides, and that something is gone. It was carried back out by the tide.

I have seen managers decide important questions like this. One day, they wake and, well, there you have it. Decided. A few days or weeks later and it is gone. Decided.